Graduate-level Marketing Degrees

The Marketing Department at Culverhouse offers graduate programs at the Masters and Ph.D. levels.

Websites specific to our graduate programs can be found below:

Master of Science in Marketing Analytics (Online)

The online Master of Science in Marketing Analytics is an intensive program designed to give students advanced analytical marketing skills and hands-on experience with which to launch a career in one of marketing’s many fast-growing fields, including:

Marketing analytics and decision making; Marketing research and insight development; Management consulting and project management; Professional selling and sales management; Services marketing; and Digital and social media.

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Master’s of Science in Marketing (On-campus)

The Master of Science in Marketing features concentrations in:

Marketing Analytics

Students interested in the Marketing Analytics concentration must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).

Digital and Social Media Marketing

The Digital and Social Media Marketing concentration involves a deep dive into the new world of digital marketing, with an overview course in social media-based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing. The world of digital and social media marketing is growing rapidly, with firms around the world scrambling to add digital components to their marketing strategies.

Sales Leadership

The Sales Leadership concentration is an immersive, customizable program that provides cutting-edge industry practice, experiential role-play, and real-world examples for students who are ready for leadership roles within specific sectors of sales. We live in an ever-interconnected world with an increasing need for employment and continuous new company development, and the Sales Leadership concentration will develop students that can analyze, converse, and sell at the highest level.

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Ph.D. in Marketing

The goal of the Ph.D. program in Marketing is to help prepare students for top-level research and teaching positions. Our focus is the intersection between strategy and behavioral research but also includes a high level of quantitative grounding necessary to be a successful researcher.

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