The Department of Marketing
Like many at the University of Alabama, we are playing our part in social distancing and taking other preventive health strategies related to COVID-19. The University of Alabama is currently operating on a limited basis. During the University’s limited business operations, all online Admissions resources remain so that anyone may apply for admission or visit us virtually via a 360-degree online tour until our in-person campus tours resume. Stay up-to-date with the University’s pandemic planning and response at healthinfo.ua.edu.
The Marketing Department at Culverhouse is for students that wish to explore the dynamics of business/customer relationships. Marketing is the process by which businesses communicate their intrinsic value to customers and other businesses. Students in Marketing majors will study how businesses win customer trust, and how to maintain and enrich that relationship through market research, analysis of customer data, direct personal interaction, and several technology-oriented methods. Culverhouse marketing students are supported by faculty and instructors who have first-hand experience in crafting marketing campaigns and new methods of market research.