The Department of Marketing
The Marketing Department at Culverhouse is for students that wish to explore the dynamics of business/customer relationships. Marketing is the process by which businesses communicate their intrinsic value to customers and other businesses. Students in Marketing majors will study how companies win customer trust and how to maintain and enrich that relationship through market research, analysis of customer data, direct personal interaction, and several technology-oriented methods. Culverhouse marketing students are supported by faculty and instructors who have first-hand experience in crafting marketing campaigns and new market research methods.