International Business

Globalization is more than just a trademark of 21st-century business used to explain the flattening of the global economy. It describes perfectly whom the economy and the modern enterprise must always cater to, the world.

The International Business Specialization provides the information and the tools students need to compete and succeed in the global market. These courses integrate topics spanning from international trade to global competition and strategy.

With preliminary hours of preparatory coursework in our International Business curriculum, our students emerge prepared with a global perspective.

Our faculty scholars and students teach and study around the world. Our students are able to gain international experience through study abroad and internship programs that better prepare them for competition in today’s global economy. Culverhouse may be local, but our knowledge is global.


Sales is one of two specializations offered under the Marketing major. Any business major can earn a specialization or certification in sales by completing the courses listed below. Non-business majors can earn a sales certification by adding MKT 300 to those four courses.

The curriculum provides students with sales theory and up-to-date sales technologies, practical process applications, and engagement with live business-to-business selling environments. Students who have earned the specialization or certification can contribute revenue to a hiring organization while also being more prepared to accept continued sales and management training. In an environment where making the sale is everything, a specialization in Sales takes our students anywhere.

The Culverhouse Sales Program excels by providing students with access to sales knowledge from top educators and mentors and by offering professional development opportunities. We are committed to providing our students an education and experience in line with the standards of excellence set forth by Culverhouse, Manderson and the greater University of Alabama.

Our comprehensive approach to sales maximizes returns for our students and stakeholders by offering unequaled value in the following areas:

  • Delivering a useful and relevant education in ethics, methods and best practices of sales.
  • Providing opportunities for personal growth through outreach and charity events.
  • Connecting with recruiters, mentors and business leaders.

Services Marketing

Services are now a major driver of the U.S. and world economy.  Therefore, service marketing and management in the areas of people, business process, and the design of physical space are of great importance.  The ability to understand, map, design, and re-design business service processes, flow, and physical space across the value chain is critical as is the ability to manage service employees and teams.

Services marketing is a specialization designed for students interested in working in and managing teams of people to analyze, develop, and deliver world-class service, manage customer relationships, and work cross-functionally with other aspects of the organization such as sales, logistics, and operations